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New SFDC AppExchange Partnership Boosts the Future of Marketing and Commerce!

06/17/2021

Salesforce announced new partnerships to expand its Customer Data Platform and Commerce ecosystems on the Salesforce AppExchange. Partners are set to debut new marketing and commerce-specific apps on the AppExchange extending the power of Salesforce to enable customers to help companies drive efficiency, deliver highly personalized experiences, and build trusted customer relationships.

What’s the impact?

Consumers expect brands to provide personalized, connected, and seamless experiences across each step of their digital and in-person journey. And according to Salesforce’s State of the Connected Customer report, 73% of consumers expect companies to understand their unique needs and expectations. The partner ecosystem is a key differentiator for Salesforce, as its platform and platform-enabled partner applications accelerate time to value and enable customers to take advantage of innovation while reducing the ongoing management burden. New AppExchange Certified applications with a growing set of partners will help customers optimize marketing and advertising strategies in a post-cookie world, better manage the complexity of data privacy and ethics concerns, and make steps toward achieving the ideal Customer 360.

How does it work? New AppExchange partners will help empower Salesforce customers to:

1 Gain a complete view of their customer across Salesforce clouds with profile enrichment apps for Customer Data Platform, providing demographic, socioeconomic, behavioral, and transactional data to gain deeper understanding and create more personalized experiences.

2 Deliver targeted marketing at scale using apps that integrate directly into the Marketing Cloud Customer Data Platform, helping customers to optimize advertising strategies in a post-cookie world, respect consumer privacy, and extend reach across channels including web, mobile, and Connected TV.

3 Enhance customer journeys with apps that integrate directly with Commerce Cloud and support key use-cases including marketplaces, artificial reality, the connected physical store, and more.

4 Grow business fast and accelerate revenue with proven apps that are built for speed, agility, and scale and can be used across industries including retail, manufacturing, telecom, grocery, automotive, and insurance.

IdeaHelix is a Salesforce Certified Silver Partner and a vlocity partner with Certified Vlocity Technical Architects. Reach out to us for more details by following us on (Facebook) or send us a note fromideahelix.com or at info@ideahelix.com