Salesforce unveiled new Commerce Cloud solutions that will enable automakers and dealers to reimagine online sales. At the Consumer Electronics Show (CES), Salesforce demonstrated how its Automotive Cloud is powering the next generation of car buying, driving, and servicing.
Nearly 75% of all customer interactions during the car-buying process now take place in digital channels, and 88% of customers say the experience a company provides is as important as its products or services. As digitally-fueled car sales increase, vehicles are also becoming more connected. By the end of the decade, it is estimated that connected cars cars that can communicate and share data with a variety of systems both inside and outside of the vehicle will make up about 95% of all new vehicles sold around the world, creating an estimated 100 petabytes of data per month that can be harnessed to drive connected experiences. However, most automotive organizations aren’t equipped with the people, processes, or technology they need to harness this data and deliver connected experiences throughout the car buying and ownership journey.
With Automotive Cloud, companies can deliver differentiated and personalized experiences at every touchpoint and power the future of connected, software-defined vehicles. The future of the automotive industry will be defined by software, whether customers are buying, driving, or servicing a vehicle. With Salesforce and the depth of the Salesforce ecosystem, automotive companies can bring together a complete view of the driver and the vehicle to power connected, immersive consumer experiences at every stage of their journey.
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