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Salesforce Announces Digital 360!


Salesforce, the global leader in CRM, announced on September 23, 2020, Digital 360 for leaders, bringing together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer engagement and accelerate growth in the all-digital, work-from-anywhere world.

Digital 360

Digital 360 is part of the Salesforce Customer 360, which includes industry-leading apps spanning sales, service, marketing and commerce, across every customer touchpoint. The Customer 360 Platform is an underlying set of services and APIs including AI, mobile, security and other capabilities that allow companies to empower every employee and connect every customer while delivering continuous innovation.

New product innovations for Digital 360 include Customer 360 Audiences, a customer data platform for marketers to unify, segment and activate all of their customer data; Commerce Cloud Payments, an out-of-the-box payment solution powered by Stripe; and Experience Cloud to build CRM-powered digital experiences, fast.

Customer 360 Tailored for Marketing, Commerce and Digital Leaders

Digital 360 combines Salesforce's industry-leading Marketing Cloud, Commerce Cloud and Experience Cloud to give customers a scalable, data-driven, single source of truth for personalizing customer experiences in today's all-digital world from marketing emails and timely ads to online shopping and curbside pickup.

Salesforce Marketing Cloud, helps marketers to build meaningful customer relationships across every touchpoint. The new Customer 360 Audiences, Salesforce's customer data platform, enables marketers to capture, unify, segment and activate all their customer data. It gives marketers a single source of truth for every customer to help them personalize experiences across marketing, commerce, service, sales and more.

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