Dreamforce undergoes a massive change this year from an event that requires a road closure in front of the Moscone Center to a virtual event renamed “Dreamforce to You”.
Dreamforce to You will be a free virtual event that happens from November 2 through December and includes live events, keynote sessions, personal consultations and recorded material. The virtual conference is the result of the Covid-19 pandemic, which forced Salesforce in April to announce its plans to cancel its winter event at the Moscone Center that draws over 170,000 attendees.
Attendees will select the events and content they wish to see, ranging from product updates and demos to customer success stories about their digital transformation to advice from other executives and best practices from Salesforce partners.
Salesforce Chief Marketing Officer, Stephanie Buscemi, said, Everyone will experience Dreamforce to You differently, and it will depend on the experience they are enjoying. For example, customers will be able to build a tailored experience to address their unique needs, and the entire ecosystem will have the opportunity to tune into the opening keynote on November 12 and Trailblazer celebration in December.
Salesforce co-founder and CEO Marc Benioff will be the keynote speaker on November 12. He will be addressing the company’s vision for the future and new features that will be brought to the Salesforce Customer 360 platform. It will be open to the public, but other sessions and events will be limited to attendees of the virtual conference. Attendees will also have an opportunity to network virtually during the two-month event.
Salesforce is also exploring options to bring its Dreamforce mindfulness sessions to the virtual event, as well as its live concerts. The overriding goal of Dreamforce to You is to be helpful and relevant with customers and the community and show them how to succeed in this new normal.
Salesforce is creating a $2 million grant fund to support small businesses in San Francisco that are facing financial difficulties. Businesses that have between 2 to 50 employees are eligible to apply for the grant money. The size of the grants have yet to be determined but that information is expected to be ready in November.
Additionally, Salesforce will donate $3 million to its global nonprofit partners, such as, World Central Kitchen and Eat.Learn.Play, which both focus on addressing hunger. Proceeds will also go to health equity (RED) and CareMessage, and climate action with Plant for the Planet.
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