Salesforce's Einstein Analytics AI and machine learning capabilities will be integrated with the Tableau platform in a push to democratize data science. When Salesforce completed its $15.7 billion acquisition of Tableau Software in August 2019, IT leaders were left wondering what the largest acquisition in Salesforce history might mean. Later in 2019, Tableau provided some insight into its plans, announcing that Salesforce's Einstein Analytics will be rebranded as Tableau CRM and Einstein's advanced analytics capabilities will be integrated with Tableau's other offerings.
The intent of the move was to make Tableau the analytics brand for Salesforce and integrate all of Einstein Analytics' advanced analytics capabilities including predictive and prescriptive analytics into Tableau's full range of offerings, including:
1) Tableau Desktop for visual analytics
2) Tableau Prep for visual data preparation
3) Tableau Server for self-managed analytics platform
4) Tableau Online for analytics platform as a service
5) Tableau CRM for native Salesforce analytics
Currently, there has been no announcement on planned changes on pricing and packaging for any of the Tableau offerings. While Einstein Analytics has been rebranded as Tableau CRM, the Einstein name itself will continue as the moniker for advanced analytics across the range of Tableau's offerings.
The integration will be completed in multiple stages. The first outcome of the integration will be Einstein Discovery (an AI and machine learning platform for predictive and prescriptive analytics) in Tableau, expected to be released in early 2021. This powerful engine learns as people start using it and provides information on what might happen and what actions users can take to improve the predictions.
Einstein Discovery is intended to help users discover relevant patterns in their data without having to build sophisticated data models or turn to data scientists. It can be used for insight into how to maximize profit or minimize costs.
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