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Salesforce Plans its Cloud 3.0 strategy!

04/23/2021

A series of new features are designed to support organizations of all sizes as they settle into a more permanent, digital-first work world. Cloud 3.0, the movement toward digital business that happened virtually overnight, is the new reality in the way businesses are conducting work. Salesforce is doing its part to support a more remote and distributed workforce that appears to be here to stay.
Slack / MuleSoft and Tableau

Salesforce is looking to capitalize on its pending acquisition of Slack as well as acquisitions in the past few years of MuleSoft and Tableau to enhance its offerings to predominantly remote work environments. This will enable the company to enhance collaboration and customer interactions and achieve Cloud 3.0 infrastructure at scale.

Salesforce has been busy planning out how to enhance its digital roadmap. In March, Salesforce launched the next generation of Sales Cloud 360, aimed at helping sales organizations of all sizes boost revenue and increase productivity in a digital-first selling world.

People have always been geographically dispersed, but that has grown during the pandemic and new rules have been enacted like GDPR, mandating how data can be stored. Salesforce rolled out its new architecture called Hyperforce, which enables all of its services to be deployed quickly in any public cloud, in November 2020. This technology is essentially about being conscious that work can happen everywhere so our platform has to run anywhere.

Salesforce's Meetings video meeting management system, which sits on top of any video call provider, is meant to take the place of the in-person sales meeting. It is designed "to turn every digital video meeting into sales engagement." The system surfaces insights about the individual someone is meeting with, the company they work for and what's happening in the news that can serve as conversation starters or prompts for salespeople to engage with.

The company's embedded Einstein AI assistant analyzes conversations to help the presenter. It can tell the user things like the customer is trying to speak and you're interrupting them. This conversation insight is really there to guide and facilitate better engagement and better selling through this medium of digital interactions that has become power tools that sellers in this digital-first world will need to thrive.

Another capability Salesforce has created is Pipeline Inspection, a data and analytics tool that uses AI to tap into the deals that matter most for selling. Because of how work has changed and data has become more digital, there is more "noise" and sales organizations need to know what data to tap into to help their business.

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