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Salesforce Together with AWS Shapes Personalized Content Experiences!

03/03/2022

Salesforce and Amazon Web Services (AWS) announced an offering that combines high quality video streaming technology with unique viewer data and feedback analysis tools to help content distributors deliver more scalable, personalized viewer experiences.

Attracting and retaining a diverse audience while delivering consistent, high-quality video is one of the key challenges content distributors face today. The Salesforce and AWS relationship brings together a comprehensive, industry-specific media offering designed for direct-to-consumer video and live streaming services. This allows content distributors to enhance their capabilities while also helping them rapidly launch new service offerings, such as subscription packages and product bundles.

Together, Salesforce and AWS provide a customizable set of scalable and easy-to-deploy content tools and AI-driven subscriber journeys to further help studios, streamers, publications, and other distributors quench consumers’ thirst for personalized content.

Direct-to-consumer video subscription:

The global offering is powered by Salesforce Customer 360 and Media Cloud subscriber lifecycle management capabilities, including artificial intelligence (AI)-enabled personalization, customer data and analytics, and AWS’ media, data, analytics, AI, and machine learning capabilities.

The technology streamlines how the subscriber journey is managed from registration to new service features; provides content monetization, payments, and entitlements; supports the delivery of more dynamic, targeted ads; and improves customer interactions and campaigns to reduce customer churn. The benefits to content distributors include:

1) More Integrated, Personalized Experiences: Content distributors can personalize viewer experiences while driving new subscriber acquisition, generating incremental revenues while increasing customer loyalty, retention and support.

2) Increased Retention with Additional Insight into Viewer Intelligence: Content distributors can gain deeper insight into subscriber engagement with content such as clickstream actions or likes and dislikes on specific content recommendations served up to a subscriber. Access to these insights help personalize marketing campaigns to the customer, ultimately helping to convert them to longer-term subscribers.

3) Configurable Platform to Easily Support Commerce-Driven Experiences: Content distributors can easily customize the experience, such as introducing and scaling content-driven commerce experiences and targeted ad placements.

As development continues, Salesforce will continue to work with AWS and inspire the industry to consider deeper integration between the subscriber lifecycle and D2C video delivery, identifying and engaging audiences to make monetization simpler and more cost effective.

IdeaHelix is a Salesforce Certified Silver Partner and a vlocity partner with Certified Vlocity Technical Architects. Reach out to us for more details by following us on (Facebook) or send us a note fromideahelix.com or at info@ideahelix.com