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Disney Studios Partners with SFDC

05/14/2021

Accelerate Film Production Logistics and Marketing Efforts!

Salesforce is now an Innovation Partner of The Walt Disney Studios StudioLAB. StudioLAB is an innovation program that applies cutting-edge technology to help solve production challenges and explore emerging storytelling tools.

Salesforce and Disney Studios Content announced on May 05, 2021, about their innovation partnership to help support Disney marketers and filmmakers using the Salesforce platform.

By naming Salesforce a StudioLAB Innovation Partner, the companies will explore new ways to use technology to manage and accelerate the content production lifecycle and support the creation of content from the earliest ideas in development all the way through post-production and marketing.

Using technology from Salesforce Customer 360, which includes industry-leading apps spanning sales, service, marketing and commerce, the partnership will initially focus on reimagining production by:

1) Developing digital workflows to help manage the production and marketing of Disney Studios content.

2) Supporting executive decision-making by providing a 360 real-time view of the performance of media properties.

3) Deploying simple, mobile-first technologies to help studio personnel access updates and trigger workflows quickly from any device, anywhere.

Disney's creative leadership has inspired generations with emotional storytelling and imaginative experiences. Salesforce has worked to create similar magic with their brand, events and global community of Trailblazers. Salesforce is thrilled at the opportunity to help StudioLAB and their efforts to support Disney advance their storytelling with our technology.

Salesforce's platform gives the ability to accelerate and better coordinate the production process. With Salesforce as an Innovation Partner, Disney can equip their marketers and storytellers with world-class technology to better deliver against the incredible slate of content they have planned for streaming and theatrical audiences.

IdeaHelix is a Salesforce Certified Silver Partner and a vlocity partner with Certified Vlocity Technical Architects. Reach out to us for more details by following us on (Facebook) or send us a note fromideahelix.com or at info@ideahelix.com