According to Salesforce’s Trends in Automotive Report, 23% of retailers believe their companies have adapted well to selling online. And, less than one in five auto companies believe their digital storefronts are engaging, mobile-friendly, and provide accurate inventory data.
With Automotive Cloud and Commerce Cloud built on the Salesforce platform, automobile companies can reimagine the digital car buying experience by:
1) Digitizing car buying to build engaging and immersive AI-powered experiences for shoppers and dealers, delivered as a tailored, on-brand experience. Commerce Cloud will leverage new merchandising tools to grow site traffic, help customers find dealership locations, configure product sets, enhance parts-search, and extend commerce globally across 80+ languages and currencies.
2) Improving fulfillment and order servicing with accurate inventory routing, delivering omni-channel experiences that are connected across commerce, marketing, and service. With Order Management, customer service agents will also be able to order parts and accessories on behalf of the customer to streamline fulfillment.
3) Extending commerce capabilities and supercharging immersive experiences with innovations from Salesforce partners. Through integrations with independent software vendors (ISV) partners like ThreeKit Visual Commerce on AppExchange, auto companies can now enable customers to visually customize their vehicle’s model, color, trim, wheels, parts, and more with interactive 3D, virtual photography, and augmented reality (AR).
IdeaHelix is a Salesforce Certified Silver Partner and a vlocity partner with Certified Vlocity Technical Architects helping companies successfully bring products and solutions to market and scale. Reach out to us for more details by following us on (Facebook) or send us a note from ideahelix.com or at email@example.com