Salesforce introduced on March 24, 2021, the next generation of Sales Cloud, a new technology to support a digital-first selling world. Sales Cloud 360 is the complete growth platform for the new world of digital sales, with flexible technology and the world's largest sales partner ecosystem that companies of every size can rely on to grow revenue and boost productivity.
Sixty-one percent of sales people believe their roles have changed permanently since COVID-19 began. Even when salespeople are able to get back on the road and into offices, 51% expect to travel less than they did pre-pandemic, and fewer than half expect to go back to the office.
With business optimism at an all-time high as CEOs expect a return to growth in 2021, companies must quickly create new sales processes and adapt to new technology to ensure they can lead in this competitive landscape. Sales organizations will be tasked with measuring business health where there is no sales baseline, benchmark, or year-over-year comparison to track performance against.
Salesforce has reimagined Sales Cloud to guide every company as they rethink the digital sales experience, from leads to coaching to processing revenue. As teams blend virtual interactions with face-to-face meetings, reimagine processes to be more efficient and provide the new, self-service buying experiences that customers have come to expect, the reimagined Sales Cloud 360 will deliver:
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