Salesforce announced expanded offerings to help higher education institutions provide digital-first, flexible learning options; real-time and asynchronous collaboration; and personalized experiences for students, faculty, and staff. Customers such as Arizona State University (ASU) and INSEAD are already tapping into these new capabilities to meet growing student needs.
Institutions recognize the importance of having a strong digital foundation to support the experiences that today’s students and alumni demand. Customer 360 for Education enables colleges and universities of all sizes to build their Student 360 and rapidly build new programs, such as executive education and flexible learning programs.
According to Salesforce’s Digital Skills Index, 76% of the workforce feels unprepared for the future of work. Additionally, according to Salesforce’s Connected Student Report, 45% of higher education staff say their institutions are implementing new business models, such as credentialing or executive education courses, to provide flexible learning options and drive new revenue streams as undergraduate enrollment rates decrease.
With Lifelong Learning, institutions can implement next-generation, digital-first experiences that make it easy for students to find tailored programs and courses. These “storefront”-style digital experiences surface programs such as elective and non-credit courses or certificates relevant to students’ interests and career growth, similar to how they experience an ecommerce site. Using Lifelong Learning, students can also access a self-service center that helps them easily add relevant courses to their purchase carts, complete registration, and manage payment all in one place.
72% of higher education staff globally said adjusting to virtual work has been a top challenge. With Digital Campus, institutions can become more connected to students, staff, and faculty with communication, collaboration, and insights tools in a single, easy-to-use, customized workspace whether they are on campus, in their living room, or traveling. With a student-centric One Stop as part of the Digital Campus, students, staff, and faculty can access on-demand support and services with easy-to-use search functions, chatbots, and live agent support.
With Admissions Connect, institutions can streamline the admissions experience for both applicants and staff. With the Application Form Builder, admissions teams can now easily build customized, branded applications with clicks, not code. Because the forms are built using the power of the Salesforce platform, institutions can automate importing existing applicant data, such as education history, directly into the application.
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