With Datorama’s ecommerce enhancements businesses can create a marketing intelligence strategy that helps them tie marketing spend to e-commerce results. Tableau Connector for Commerce empowers merchandisers with dynamic data analysis and insights to drive business and merchandising strategy.
Salesforce announced the release of new digital intelligence solutions that use automation to help connect a brand’s commerce and marketing data, providing insights and analytics that optimize relationships, ROI, and revenue:
Datorama Connector for Salesforce Order Management System (OMS): This new integration allows ecommerce professionals and marketers to understand the relationship between marketing campaigns and sales.
Datorama Connectors for Amazon Seller Central and Amazon Vendor Central Inventory: Two new Amazon connectors optimize marketing and commerce performance in sales and orders conducted in Amazon.
Datorama’s E-Commerce Data Model: Salesforce’s new, out-of-the-box data model automatically organizes ecommerce data from any platform, preparing it for analysis and harmonization with marketing performance data. These enhancements enable Datorama’s Einstein Marketing Insights to unlock AI-driven intelligence to proactively surface KPI drivers for digital professionals to optimize marketing campaigns and ecommerce experiences.
Tableau Connector for Commerce Cloud: This new connector enables merchants to import third-party data sources transforming performance data into actionable insights in a single view. By leveraging the power of Tableau, merchants can discover new data visualization capabilities and customize them as needed.
Salesforce works with digital professionals to help build connections between commerce and marketing. These new digital intelligence solutions aim to achieve that goal through the power of automation, helping companies grow customer relationships and their business as a result.
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