Salesforce announced new innovations for consumer goods companies, giving brands a better way to navigate increasing market complexity, drive profitable growth, and increase customer loyalty through connected data, automation, and expanded selling opportunities.
The consumer goods industry is facing a host of challenges, including inflation-driven cost increases, tighter margins, and global supply chain issues, all of which can lead to decreased sales and declining brand loyalty. And, with 70% of consumers turning to other options when their preferred brands are not available, it is critical for consumer goods companies to be more resilient and efficient so they can deliver customer success through any economic headwind.
These new innovations extend the power of Salesforce Customer 360, giving consumer goods companies a single, comprehensive platform for growing their business. The consumer goods industry is looking for digital solutions to make their operations more efficient and resilient as they face economic uncertainty. These new innovations extend the power of Salesforce Customer 360, giving consumer goods companies a single, comprehensive platform for growing their business and, critically, a single source of truth for customer data so they can create more frictionless experiences and drive efficiencies.
Optimizing trade activity and trade planning on a single, connected platform allows sales teams to manage promotional plans and allocate trade funds to maximize revenue. With clear visibility into trade budgets, and dynamic funding, reps can ensure their promotions are optimized to avoid overspending.
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