At Dreamforce ‘22, Salesforce introduced new innovations for Marketing Cloud that deliver real-time personalized moments, automation across every channel, and intelligent marketing and enterprise analytics in one platform. These innovations are powered by Salesforce Genie, a new, hyperscale real-time data platform that turns data into customer magic, delivering seamless, highly personalized experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real time.
New Customer Data Platform innovations make it easy for companies to build customer relationships with real-time customer magic, making customers more loyal and marketers more productive and efficient.
1) Customer Data Platform, powered by Salesforce Genie: Now, marketers can connect real-time data across Salesforce and external data through Mulesoft, native connectors, and Salesforce AppExchange. This allows marketers to easily create smarter segments, up to 30x faster, to engage customers with the right message, at the right time across channels, using real-time data and insights, while leveraging all of Salesforce Genie’s new strategic partnerships.
2) Genie and Personalization Real-Time Integration: Fueling unified customer profiles with accurate, timely data is critical to delivering memorable, relevant experiences. With enhanced, real-time integration between Marketing Cloud Customer Data Platform and Personalization, marketing teams can use Genie data and their real-time customer graph to deliver AI-driven tailored recommendations in the moment, and alter those offers as real-time data updates each customer’s unified profile.
3) Customer Data Platform Data Recipes & Transforms: New high-scale data transformation capabilities allow customers to ingest and unify data faster from anywhere within CDP using out-of-the-box, pre-built connectors to third-party data sources like AWS Redshift and Microsoft Azure. Incoming data can then be normalized or harmonized with other data sources using a drag-and-drop builder, native machine learning, and SQL-based transforms to aggregate, enrich, and process data at scale, saving countless hours of manual data preparation.
4)The New AppExchange Genie Collection features 18 Genie partners for Customer Data Platform with apps and experts that help companies automate relevant advertising, enrich customer profiles, and extend the power of real-time data with Salesforce.
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