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Salesforce Announces “Einstein Automate”


While Salesforce made a big announcement recently about its acquisition of Slack for $27.7 billion, it’s not the only thing going on for the CRM giant this week. In fact, Dreamforce, the company’s customer extravaganza, is also on the list. While it is virtual this year, there are still many product announcements that are on the line, and on December 02, 2020, the company announced Einstein Automate, a new AI-fueled set of workflow solutions.

With Einstein Automate, everyone can change the speed of work and be more productive through intelligent workflow automation. These tools are designed to help customers get to work more quickly. It’s not only about identifying the insight, it’s about making it easier to leverage it at the right time. And, it will make it easier for users to do it without spending more time and effort.

Einstein is the commercial name given to Salesforce’s artificial intelligence platform that touches every aspect of the company’s product line, bringing automation to many tasks and making it easier to find the most valuable information on customers, which is often buried in an avalanche of data.

Einstein Automate encompasses several products designed to improve workflows inside organizations. For starters, the company has created Flow Orchestrator, a tool that uses a low-code, drag and drop approach for building workflows. It also relies on AI to provide help to suggest logical next steps to speed up workflow creation.

Salesforce is also bringing into the mix MuleSoft, the integration company it bought for $6.5 billion in 2018. Instead of processes like a mortgage approval workflow, the MuleSoft piece lets IT build complex integrations between applications across the enterprise and the Salesforce family of products more easily.

To make it easier to build these workflows, Salesforce is announcing the Einstein Automate collection page available in AppExchange, the company’s application marketplace. The collection includes more than 700 pre-built connectors so customers can grab and go as they build these workflows, and finally it’s updating the OmniStudio, their platform for generating customer experiences. The MuleSoft component will be available in early 2021, but the OmniStudio updates and the Einstein connections collection is available from December 02, 2020.

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