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04/03/2020

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Salesforce Industries Introduces banking AI compliance tools!

06/14/2021

Salesforce now offers 12 vertical-specific industry clouds, added customer features to several of them this week, including AI tools to enable financial services compliance and healthcare appointment management. Salesforce Industries, the company's business unit charged with vertical clouds, released Corporate and Investment Banking for Financial Services Cloud. This specialized set of features for money managers includes Einstein Relationship Insights, which connects the various stakeholders in complex account relationships.

The AI helps tag sensitive data and manages how and with whom it is shared, for both competitive and compliance purposes. Also included in the release is investment-banking specific Tableau dashboards showing pipeline, deals, tasks and interactive summaries for salespeople.

Part of the financial feature set is an AI tool to detect client information protected by regulations or data that needs to remain nonpublic as deals are negotiated. Also, new to Salesforce Industries is Provider Network Management for Health Cloud, which enables insurers to credential and onboard clinicians. Intelligent Appointment Management centralizes scheduling for healthcare providers with AI to reduce booking bottlenecks and no-shows, and also gives contact center agents a set of booking tools.

Vertical clouds proliferate

Salesforce isn't alone in pursuing customers in particular verticals. Microsoft, Oracle, Adobe and SAP, introduced customizations for specific industries. Such clouds can make the difference when enterprise users make their buying decisions for business applications, such as CRM.

When large vendors offer tools for a particular industry, such as manufacturing or telecommunications, it can demonstrate competency and knowledge of that industry's users, and their needs compared to vendors that don't have vertical offerings.

Some of the tools Salesforce offers to particular vertical industries, such as Einstein Relationship Insights that map CRM relationships among large organizational customers for financial services, can be deployed in different verticals, but for now the data models would need to be tuned by individual users as they plug it into their own data sources.

Other Salesforce Industries features released include a pandemic-inspired, social-distancing-friendly B2B tool for retailers to upload pictures of goods on shelves. Typically, a supplier's sales crew must be deployed in-person to confirm a store has met its end of product-placement agreements, and retailer-uploaded photos to confirm it remotely.

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