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Salesforce Launches Digital Platform For Verticals!

04/26/2021

Salesforce has launched Digital 360 for Industries, a set of apps to help firms in vertical sectors deliver experiences across apps, developer tools and portals. The goal is to provide an easy-to-install technology platform. Every company needs to become digital-first, no matter the industry.

Salesforce tools for industries include:

1) Digital 360 for Consumer Goods: This enables grocers to quickly go direct-to-consumer. The apps include Cloud Grocery Toolkit, Picker App, and Timeslot Manager App.

2) Digital 360 for Financial Services: Brands can digitize the insurance journey from getting a quote to paying a claim. The apps include Experience Cloud Apps for Insurance Policyholders and Independent Agents, and Commerce Cloud Insurance Apps and Toolkits.

3) Digital 360 for Public Sector: The new Experience Cloud App enables public sector agencies to digitize the licensing and permitting application, review and approvals lifecycle.

4) Digital 360 for Healthcare: This features pre-built Patient Journeys, powered by Marketing Cloud. Providers can tailor marketing journeys for different patient groups.

5) Digital 360 for Communications and Media: The Commerce Cloud Toolkit for Salesforce Communications and Media Clouds helps companies launch digital storefronts for mobile, internet and digital media offerings.

6) Digital 360 for Nonprofit: The new Nonprofit Fundraising App can help nonprofit organizations to create a streamlined digital donor experience. Donors can easily log in, view their giving history, update their contact information and securely make donations.

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