Salesforce announced on March 18, 2021, the launch of a new platform for university admissions offices that will enable administrators to spend less time on manual processes and more time serving their prospective students.
Admissions Connect is a cloud-based platform that integrates a wide range of functions that many universities keep locked up in disparate systems. Chris Beiswanger, the director of admissions at the University of Colorado, Colorado Springs reported that “he believes the platform will help his office to better engage with students during a time when undergraduate enrollment is declining nationally. And, his office is currently deploying the technology and what he’s heard so far about its capabilities is promising.”
There are dozens of fine systems, but they don’t really work together quite well and so a lot of manual work is needed between some of these systems. For example, to find out if anyone in the admit pool has toured, they have to do a lot of Excel merging, versus one system being able to tell us that and that becomes the need of the hour.
If enrollment in some UCCS programs has declined slightly, the university’s strategy has been to “kill you with kindness and meet you with service.” The addition of a platform that could enable new forms of communication, Zoom meeting integration and a more reliable way to analyze data will likely improve that service.
The University of Colorado already has the ability to send basic text messages to students, but there’s no back-and-forth dialogue. And the ability to engage more closely with prospective students’ parents is another major draw. And, they certainly want to make sure that the students’ parents feel they’re the right-fit university and so however they can do that with virtual engagement, and in-person engagement as they’re allowed to, is how they feel they’re going to get there”.
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