Salesforce introduces three new innovations to its Sales Cloud platform. With these new Sales Enablement, Revenue Intelligence, and Subscription Management for Sales Cloud features, sales teams can accelerate their growth with integrated sales enablement resources, Einstein-powered insights, and self-service options for empowering customers.
Salesforce offers one of the most expansive and complete CRM products on the market. The platform includes all of the company’s sales and marketing applications, most notably the Sales and Marketing Clouds, Service Cloud, Analytics Cloud, App Cloud, and IoT service. Salesforce is fully mobile, and its Complete Customer Management Solution is best-in-class. In addition to its core CRM features, Salesforce also offers an AI-based analytics tool called Einstein.
These new Sales Cloud innovations will equip sales leaders with new insights, help them close deals, accelerate deals via data-driven coaching, manage subscription journeys, and boost revenue with the help of insights from Einstein, Salesforce’s AI tool. Sales Cloud users will also be able to develop unified customer experiences, take advantage of sales enablement functionalities embedded directly in Sales Cloud itself, and utilize a revenue management center that combines Salesforce’s Einstein, Tableau, and Sales Cloud capabilities on one platform.
1) Revenue Intelligence, to equip sales leaders with insights throughout the entire sales and revenue cycle, from closing deals to setting forecasts to building new pipelines. It combines Sales Cloud, Einstein, and Tableau capabilities into a unified revenue management command center so that users can analyze the health of the business with Einstein Deal Insights that provide AI-powered predictions around deals likely to close or push and sales closing KPIs; leverage analytics powered by Tableau to address gaps in targets and actionable insights to drive forecast accuracy; and identify trends from across multiple dimensions, such as best practices from top sales reps and deals.
2) Sales Enablement, now embedded directly within Sales Cloud, makes it easier to build high-performing sales teams fast. Einstein surfaces coachable moments related to pipeline and deal insights, while Trailhead helps deliver personalized learning journeys and facilitate peer-to-peer knowledge sharing across modern channels like video and Slack. Users can then measure the impact of enablement activities on key sales metrics, like lead-to-opportunity conversion rate, reduction in sales cycle time, and increased close rates.
3) Subscription Management for Revenue Cloud, empowering customers to manage subscriptions from any self-service channel on their own; handle revenue actions, from product to cash, and access metrics for insights into recurring business; and integrate into e-commerce, in-app, or any other self-service touchpoint. Einstein helps them prioritize collection efforts by predicting the risk of late or non-payments and recommends the next-best action to ensure consistent revenue streams.
Revenue Intelligence, Sales Enablement, and Subscription Management are all powered by Salesforce Customer 360.
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