Your trusted partner for Salesforce Industries & Revenue Cloud implementation and optimization
About
As a Salesforce Summit partner, we leverage deep industry expertise and sophisticated tools to help customers maximize value from their Salesforce platform and Revenue Cloud investments.
What our customers are saying
“ideaHelix definitely has very deep Salesforce Industries cloud expertise. We are a growing company and they brought in their experts and their accelerators to show us how we can not just grow, but grow effectively and the right way with Salesforce.”
- Salesforce verified review
Our Social Initiatives
HIRE Vets Medallion Award 2020, 2021, 2022, 2023
Supporter of mental health initiatives
Steering Committe & ERG delivering DEI
Industries
Communications
Media & Entertainment
Health
Financial Services & Insurance
Energy & Utilities
Non-profit & Education
Services
DNA
Every world class system needs regular maintenance to deliver peak performance. Diagnose and Act (DNA) is our service that pairs human expertise with our intelligent, rules-driven BPA tool to analyze and assess your technology environment and further optimize implementations using Salesforce best practices
M²
We are Masters of Migration – it’s what we do every day. M² provides expert migration supported by sophisticated tools and testing harnesses to automate and seamlessly execute migrations quickly and efficiently. We ensure the best outcomes for customers moving to new, innovative Salesforce systems such as Revenue Cloud and Lightning Web Components.
Leadership Team
Vignesh Shivraj
Dan Ford
Tracy Posadowski
Tracy Posadowski joined ideaHelix as Chief Marketing Officer in January, 2024. She is a technology go-to-market expert and award-winning growth program builder, bringing deep experience working in global partner ecosystems with software and services companies. Tracy began her career with one of Canada’s largest telecommunications companies and moved into various international roles with OEMs, resellers and system integrators. She co-founded a leading UK-based B2B fintech company which resulted in an acquisition and founder exit to the world’s largest technology distributor, TD Synnex. Tracy specializes in positioning companies for market growth and investment, and has helped secure over $150M USD in venture funding, and increased pipeline by as much as 8X quarter-over-quarter. She has successfully taken new and emerging solutions to market in over 15 countries across Europe and N. America, and developed brands from the ground up.
Andrew Garner
ideaHelix is delighted to announce that Andrew Garner has come onboard to spearhead the company’s sales efforts in EMEA. With over 30 years of executive sales experience with global hi-tech companies and strong domain expertise in Communications and Media industries, Andrew will focus on new customer opportunities and further strengthening partnerships at ideaHelix. As a seasoned sales executive, Andrew brings with him a proven track record in designing customer transformation programs, including customer and project turnaround and new customer acquisition. His focus has always been on serving large enterprise customers, delivering proven business results. “I’m looking forward to joining the team at ideaHelix and developing the EMEA territory,” said Andrew. “We have only scratched the surface in EMEA and I’m excited to work with our customers, partners and team to expand our footprint and deliver best-in-class transformation projects.” Prior to joining ideaHelix, Andrew held the position of Regional Vice President at Salesforce. He also held executive positions at Vlocity and Microsoft.
Augusto Vilarelle
Augusto Villarelle is General Manager and EVP for the Latam region. He is an experienced telecommunications professional with a proven track record of driving technological innovation. With a background in engineering and a passion for cutting-edge solutions, he has excelled in optimizing network performance and delivering impactful projects. Prior to joining the IdeaHelix team, Augusto served in senior-level roles at both Salesforce and Vlocity in Latin America, managing a portfolio of programs across Salesforce Clouds. His expertise encompasses both technical and strategic aspects of the field, making him a valuable asset for any organization. With an insatiable curiosity and dedication to staying current, Augusto thrives in dynamic industry landscapes. His collaborative mindset and commitment to excellence make him a true leader in the telecommunications realm.
Rinoy Varkey
Rinoy Varkey is the Customer Success Officer at IdeaHelix. He is an accomplished digital transformation champion, having led successful implementations globally. Previously, Rinoy served at IBM Consulting as Global Partner, Salesforce and Salesforce Industries. Prior to this, he has held various Director-level roles at KPMG-ATOS, Oracle, and Vlocity. Rinoy has overseen the implementation of complex programs using distributed delivery models in the Communications, Media, Energy & Utilities and Financial Services. He leads with a business-first approach to deliver digital transformations that drive measurable impact on business KPI's. Rinoy deploys innovative solutions for customers that use technology as an enabler for business advantage and agility.
Shawn Henshall
Shawn Henshall is the Executive Vice President of Products and Architecture at IdeaHelix. Previously, Shawn has created and deployed software solutions with leading enterprise software companies including Salesforce, Vlocity, Sigma Systems and Oracle. Shawn is passionate about building software that delivers business value for clients. He drives industry innovation and thought leadership through collaboration, team building and mentoring. Throughout his career, Shawn has led teams in the construction and delivery of highly complex, next-generation operational software for the Telecommunications, Media, Energy, Finance, Insurance and Automotive Industries. He works to build strong customer relationships based on trust and responsiveness, with a focus on delivering high-value features throughout the product release lifecycle.
Higinio Lobato
IdeaHelix is excited to announce that Higinio Lobato has joined the company to drive expert delivery of business-led transformation projects across EMEA. Bringing over 25 years of experience in leading transformation programs for global telecommunications companies, Higinio will add even more depth and breadth to the Communications and Media expertise at ideaHelix. Previously Director and Head of Pre-sales at Salesforce, Higinio led the Communications and Media Solution Engineering team in EMEA, working with global companies including more than 100 Communication Service Providers across 20+ countries. He excels in business process optimization, project management, and team leadership. With a diverse background spanning various roles at leading firms like Huawei and Accenture, he brings extensive expertise to every project. “I am driven to find opportunities to make an impact. With ideaHelix’s innovative approach, I’m excited to make a difference in the industries and communities we serve,” said Higinio. “ideaHelix has a reputation for fostering teamwork and valuing diverse perspectives. I’m looking forward to further developing my skills alongside talented professionals as we work on engaging projects.” Higinio has consistently delivered valuable contributions to the telecommunications industry, particularly in the areas of driving operational efficiency, enhancing customer experience and optimizing revenue generation. We are proud to welcome him to the team.
Irina Ruzaeva
Irina Ruzaeva is Regional Vice President of Business Development and Alliances. With over a decade of sales and business development experience in the IT industry, Irina had previously worked at technology giants such as Orange Business and ORACLE. She has extensive experience selling a diverse range of products, from hardware solutions such as Avaya, Cisco, and Sun Microsystems, to databases, fusion middleware, business intelligence, and ERP/EPM systems. Irina’s professional journey has equipped her with the skills to adeptly navigate complex projects and cross-cultural challenges. Her mission at ideaHelix is to facilitate growth through establishing trustworthy and mutually-beneficial relationships with our customers and partners.
Anfernee Chan
ideaHelix is delighted to welcome Anfernee Chan to our team. With over 23 years of experience in technology sales and leadership roles, including seven years at Salesforce and 15 years at IBM, Anfernee brings a wealth of experience to his role as Regional Sales Director for EMEA and Asia. Anfernee will be focused on growing our customer base and partner relationships in these two key regions for ideaHelix. Anfernee’s Salesforce journey began in Hong Kong in 2017 as a core Enterprise Account Executive covering the communications, media and banking industries. His outstanding performance led to his promotion to Regional Sales Director where he managed a team of core Account Executives and the enterprise business for Hong Kong. In 2021, Anfornee relocated from Hong Kong to London and took on the role of Salesforce Industries Specialist for Communications Cloud, Media Cloud and Public Sector Solutions. Prior to joining Salesforce, he was the Client Unit Executive at IBM Hong Kong, leading a team in the Communications and Public Sector business. A lifelong learner, Anfernee has achieved 3-star Ranger status on Trailhead and holds eight Salesforce certifications. Outside of work, he enjoys wine tasting and playing basketball.
Michal Komarzynski
Subbu Parameswaran
Subbu Parameswaran is the Chief Operating Officer and Co-Founding Member at IdeaHelix. A technology and business leader with extensive experience in strategic leadership, growth operations, people empowerment and quality engineering, Subbu has more than 20 years experience in various roles across FinTech, Retail, Ecommerce and Telecom industry verticals. As the COO, he leads in the creation and execution of successful business strategies, drives revenue growth, and builds strong relationships with customers and employees. In addition to his role at IdeaHelix, he is an advisor to multiple startups. He is a Top Mentoring Voice on LinkedIn, and is passionate about educating the underprivileged and helping eradicate hunger.
Sangeetha Barani
Sangeetha is the Chief Delivery Officer at IdeaHelix, with 22 years of professional experience. She holds an MBA and completed an executive course at Stanford University. With over a decade in the Salesforce ecosystem, she has previously worked at Intelliswift and Artech. Sangeetha has mentored over 500 individuals, helping them to become Salesforce certified professionals. Her client portfolio at IdeaHelix includes Cadence Design Systems, Western Digital, DDN, StormForge, Nuvision Federal Credit Union, American Advisory Group, PGE, and Lumen. Sangeetha is passionate about nurturing talent in the Salesforce and Vlocity space
Shyam Bhardwaj
Chief Financial Officer
Shyam is the Chief Financial Officer at IdeaHelix. He is a versatile finance and operations expert in the IT services sector with more than 40 + years of experience in Banking, Technology & Finance. His emphasis on global customer journey & process improvement is an upshot of his fervent approach to the dynamic intersection of finance and technology. Some of his many successes include FP&A, change management, mergers and acquisitions, stakeholder collaborations, and handling complex exit strategies.
Resources
July 31, 2024
ideaHelix appoints Anfernee Chan as Regional Sales Director for EMEA and Asia
June 13, 2024
Leading Broadband Infrastructure Company Realizes Results in Just Two Weeks leveraging ideaHelix’s DNA Service
June 11, 2024
ideaHelix Partners with Infinite Computer Solutions to Drive Additional Client Value with Salesforce Transformations.
May 15, 2024
ideaHelix Appoints Higinio Lobato as Chief Delivery and Pre-sales Officer, EMEA
Contact Us
Let’s talk. Drop us a message and we’ll be in touch.