Salesforce Industries Specialized Consulting
We are industry experts focused on delivering digital transformation programs that maximize business impact
Salesforce Industry Cloud implementations require specialized industry expertise, deep product knowledge, and extensive deployment experience.
We have orchestrated successful large-scale digital transformations for customers around the world. From this vantage point, our team has learned what works and we are committed to delivering with excellence.
Media & Entertainment
Energy & Utilities
Financial services & Insurance
Founder and CEO
Vignesh Shivraj is the CEO and Founder of IdeaHelix. Vignesh has a wealth of experience spanning 25+ years in Information Technology and People Operations. His leadership propelled Intelliswift Software Inc. from 30 to 300+ employees within 3 years. His impactful leadership extends to roles at Intelliswift, CAMO, Quinnox, and Philips, where his integrity and dynamic guidance shine through. As the CEO of IdeaHelix, Vignesh champions mental health, provides valuable advice to startups and remains an illuminating figure within the industry.
Board Member and Advisor
Dan Ford leads the IdeaHelix Board of Directors. He is a seasoned business and products executive with decades of experience in the Communications and Enterprise Software industries, leading companies such as AT&T, Siebel Systems, and Oracle. Most recently, Dan served as SVP and General Manager, Communications & Media, for Salesforce Industries and its predecessor, Vlocity. Dan has devoted his career to helping service providers improve their business results and customer experience through digital transformation. Dan’s greatest sense of accomplishment has come through the success of his customers and the teams he’s led. Dozens of Dan’s customers have won industry awards for their successful transformation programs, and many of the products developed under Dan’s leadership have been awarded “Leader” status by Gartner and other prominent industry analysts. “One of the most critical success factors in delivering successful digital transformation programs is having well-trained, vendor-certified and experienced teams with their hands on the keyboards. I am inspired by IdeaHelix’s focus on delivering market-leading Salesforce Industry Cloud applications, developing innovative delivery assets that accelerate project time to value, and committing to fielding the industry’s most skilled delivery teams. I couldn't wait to join the team!”
Ronda Woodward Martin
Chief Growth Officer
Ronda Woodward Martin is the Chief Growth Officer at IdeaHelix. Previous to IdeaHelix, Ronda was a founding partner for IBM Consulting's Salesforce Industries GTM practice. Prior to consulting, Ronda served as an enterprise software sales executive with Salesforce Industries, Vlocity, SAP and Siebel Systems, building and growing relationships with the world's leading CMT and E&U companies. As a result of successfuly deploying pioneering software solutions that achieved competitive advantage, her customers have garnered prestigious awards, been profiled in industry trade press, and presented their ground-breaking outcomes at Salesforce Dreamforce and SAP for Utilities.
Customer Success Officer
Rinoy Varkey is the Customer Success Officer at IdeaHelix. He is an accomplished digital transformation champion, having led sucessful implementations globally. Previously, Rinoy served at IBM Consulting as Global Partner, Salesforce and Salesforce Industries. Prior to this, he has held various Director-level roles at KPMG-ATOS, Oracle, and Vlocity. Rinoy has overseen the implementation of complex programs using distributed delivery models in the Communications, Media, Energy & Utilities and Financial Services. He leads with a business-first approach to deliver digital transformations that drive measurable impact on business KPI's. Rinoy deploys innovative solutions for customers that use technology as an enabler for business advantage and agility.
GM & EVP of LATAM
Augusto Villarelle is General Manager and EVP for the Latam region. He is an experienced telecommunications professional with a proven track record of driving technological innovation. With a background in engineering and a passion for cutting-edge solutions, he has excelled in optimizing network performance and delivering impactful projects. Prior to joining the IdeaHelix team, Augusto served in senior-level roles at both Salesforce and Vlocity in Latin America, managing a portfolio of programs across Salesforce Clouds. His expertise encompasses both technical and strategic aspects of the field, making him a valuable asset for any organization. With an insatiable curiosity and dedication to staying current, Augusto thrives in dynamic industry landscapes. His collaborative mindset and commitment to excellence make him a true leader in the telecommunications realm.
Chief Financial Officer
Shyam is the Chief Financial Officer at IdeaHelix. He is a versatile finance and operations expert in the IT services sector with more than 40 + years of experience in Banking, Technology & Finance. His emphasis on global customer journey & process improvement is an upshot of his fervent approach to the dynamic intersection of finance and technology. Some of his many successes include FP&A, change management, mergers and acquisitions, stakeholder collaborations, and handling complex exit strategies.
EVP of Products and Architecture
Shawn Henshall is the Executive Vice President of Products and Architecture at IdeaHelix. Previously, Shawn has created and deployed software solutions with leading enterprise software companies including Salesforce, Vlocity, Sigma Systems and Oracle. Shawn is passionate about building software that delivers business value for clients. He drives industry innovation and thought leadership through collaboration, team building and mentoring. Throughout his career, Shawn has led teams in the construction and delivery of highly complex, next-generation operational software for the Telecommunications, Media, Energy, Finance, Insurance and Automotive Industries. He works to build strong customer relationships based on trust and responsiveness, with a focus on delivering high-value features throughout the product release lifecycle.
Chief Delivery Officer
Sangeetha is the Chief Delivery Officer at IdeaHelix, with 22 years of professional experience. She holds an MBA and completed an executive course at Stanford University. With over a decade in the Salesforce ecosystem, she has previously worked at Intelliswift and Artech. Sangeetha has mentored over 500 individuals, helping them to become Salesforce certified professionals. Her client portfolio at IdeaHelix includes Cadence Design Systems, Western Digital, DDN, StormForge, Nuvision Federal Credit Union, American Advisory Group, PGE, and Lumen. Sangeetha is passionate about nurturing talent in the Salesforce and Vlocity space
COO & Co-Founding Member
Subbu Parameswaran is the Chief Operating Officer and Co-Founding Member at IdeaHelix. A technology and business leader with extensive experience in strategic leadership, growth operations, people empowerment and quality engineering, Subbu has more than 20 years experience in various roles across FinTech, Retail, Ecommerce and Telecom industry verticals. As the COO, he leads in the creation and execution of successful business strategies, drives revenue growth, and builds strong relationships with customers and employees. In addition to his role at IdeaHelix, he is an advisor to multiple startups. He is a Top Mentoring Voice on LinkedIn, and is passionate about educating the underprivileged and helping eradicate hunger.
We offer deployment accelerators that complement our customers’ Salesforce software investments, reduce project risk, and accelerate time to value. Developed in close coordination with Salesforce technology teams, our digital assets follow industry standards and best practices.
We say what we do, and do what we say. We build trust with stakeholders by leading with ethics and empathy. We know that the most productive and prosperous relationships are built on trust, collaboration, and a sense of shared mission.
We invest the time required to truly understand the perspective of our customers, partners and colleagues. Through open and direct lines of communication, we deliver on our commitments with honesty and transparency.
People before process
We believe that to truly achieve excellence, a variety of rich and diverse perspectives is required. We invest in our people and our customers, because while process is important – what drives success is our people guiding the way.
The only constant is change. With this in mind, our goal is to continually adapt to thrive. We are astute at untangling complexity, identifying opportunities, driving efficiency, and leading with clarity – for today and into the future.
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Let’s talk. Drop us a message and we’ll be in touch.