Future-proof your Salesforce investment with experts.

Vignesh Shivraj is the Founder and CEO of ideaHelix, with 20+ years of experience driving digital transformation across Comms, Media, Technology and other industries.  A recognized expert in Salesforce Industries and Revenue Cloud, he’s known for solving complex challenges and building high-performing teams that deliver real results.

Before founding ideaHelix, Vignesh held leadership roles at Philips, Quinnox, and Intelliswift; leading strategic programs, scaling delivery teams, and driving business growth across global markets.

At ideaHelix, he’s built a culture focused on innovation, collaboration, and impact. Vignesh empowers teams to create innovative tools and apply bold thinking to turn client challenges into measurable outcomes and sustainable customer success.

Rinoy is a digital transformation leader with 20+ years of experience in business consulting, solution architecture, and program delivery across multiple industries. As Chief Success Officer at ideaHelix, he serves as a trusted advisor to our customers globally; bringing deep expertise in Salesforce Industries, Revenue Cloud and large-scale transformation programs.

He has delivered 16+ end-to-end digital transformation programs and helped shape agile, distributed delivery models.  Rinoy also leads the IdeaHelix tooling strategy; focused on reducing implementation risk, accelerating delivery through automation and lowering total cost of ownership.

A certified Salesforce Industries Architect, AI advocate and serial entrepreneur, Rinoy blends strategic vision with technical depth, and hands-on leadership; helping customers simplify complexity and deliver real results.

Dan is a seasoned business executive and product innovator with decades of experience in the communications and enterprise software industries, including leadership roles at AT&T, Siebel Systems, Oracle, and Salesforce. He has dedicated his career to helping service providers drive measurable business outcomes and improve customer experiences through digital transformation.

Now a Board Advisor to ideaHelix, Dan takes pride in the success of his customers and teams. Many of his clients have won industry awards for transformation programs, and products launched under his leadership have been named category leaders by Gartner and other top analysts.

“A key success factor in digital transformation is having experienced, vendor-certified teams with hands-on keyboards. I was inspired by ideaHelix’s focus on Revenue Cloud and Industry Cloud, their purpose-built accelerators, and elite delivery teams. I couldn’t wait to join the team.”

Subbu is a technology and business leader with 20+ years of experience driving strategic growth, quality engineering, and operational excellence across Comms, eCommerce, FinTech and Retail. As Founder and Chief Operating Officer, he brings a unique blend of technical depth and business acumen to every engagement.

Previously, Subbu held senior roles across enterprise and startup environments, leading large-scale initiatives that improved performance, scaled teams, and delivered measurable impact. He’s widely known for solving complex problems, driving innovation, and building strong relationships with both customers and employees.

Beyond ideaHelix, Subbu serves as an advisor to multiple startups and accelerators, and has mentored hundreds of students and professionals. He’s also deeply committed to social impact, championing education and sustainable livelihood programs for underprivileged and marginalized communities in India.

Michal is a hands-on delivery leader with 20+ years of experience driving Salesforce and telco transformations across 15+ countries. Before joining ideaHelix, he led Salesforce CPQ & Salesforce Industries globally at IBM Consulting—earning the IBM Golden Circle award—with earlier roles at Deloitte and Accenture.

At ideaHelix, Michal leads Global Delivery, overseeing the full lifecycle—from solution strategy and architecture to deployment, optimisation, and managed services—for large-scale programmes on Revenue Cloud, Salesforce CPQ, Salesforce Billing and Salesforce Industries. He combines strong governance with commercial acumen to ensure every project delivers measurable value.

Known for bridging business and tech, Michal builds high-performing teams, drives continuous improvement, and turns big ideas into repeatable delivery models. He thrives in fast-paced environments and enjoys mentoring the next generation of leaders.

Augusto is a seasoned go-to-market and delivery executive with 25+ years of experience leading large-scale transformation programs across LATAM in Comms, Media and other industries. As LATAM regional lead at ideaHelix, he brings deep expertise in scaling teams, driving P&L, and executing high-impact programs.

Previously, Augusto held senior executive roles at Salesforce, Vlocity, Netcracker, and HP: where he built regional delivery teams, exceeded growth targets, and led strategic initiatives across the LATAM.

Known for pragmatic leadership and operational clarity, Augusto builds strong delivery engines, simplifies complex challenges, and empowers teams through trust and coaching. He thrives in high-stakes, fast-moving environments: bringing energy, structure, and a collaborative, hands-on mindset to every engagement.

Tremble is a Telecom and IT transformation leader with 20+ years of experience delivering large-scale Quote-to-Cash programs and Salesforce Communications Cloud deployments. As SVP of Business Transformation at ideaHelix, she brings deep hands-on expertise across CPQ, Order Management, Billing, and customer experience modernization.

Previously, Tremble held senior roles at Palladin Technologies, Eagle Creek, and Frontier Communications—where she led the digital overhaul of Commercial Sales systems. At Frontier, she helped migrate from legacy platforms to Salesforce Industries, cutting sales cycles, improving Ethernet delivery, and launching self-service and partner portals.

Known for aligning teams around strategic outcomes, Tremble bridges business and tech to deliver real impact. She thrives in complex environments—bringing clarity, momentum, and a customer-first mindset to every initiative.

Higinio is a seasoned digital transformation leader with over 25 years of experience delivering large-scale telecom programs across 20+ countries. As VP of Sales Engineering at ideaHelix, he brings deep, hand-on expertise across the end to end delivery lifecycle—from strategy and design to deployment and operations.

With a global mindset and a track record of driving complex transformations, Higinio has led initiatives across CRM, Revenue Management, Order Management, Fulfillment, and Provisioning. 

Fluent in English and Spanish, with working knowledge of German and Portuguese, he excels at uniting cross-functional teams and aligning stakeholders across regions. He thrives in fast-paced environments, balances structure with adaptability, and when he’s not solving tough transformation challenges, you’ll likely find him playing guitar.

Oisín is a proven GTM leader with over 30 years of experience driving strategy, execution and revenue growth across sales and marketing functions.  Currently VP of Marketing and GTM at ideaHelix, Oisin has held senior product and marketing leadership roles at Salesforce, Prodapt, MATRIXX Software and Openet (acquired by Amdocs).

He’s known for simplifying the complex, crafting stories that resonate with buyers, and turning content into pipeline.  He has launched successful products, built high-impact demand generation programs, scaled marketing teams, and developed differentiated joint solutions with partners.

Action-oriented and committed, Oisín brings energy, structure, and a sharp eye for business value to every project. He’s big on teamwork, thrives in fast-paced environments, and loves turning great ideas into tangible outcomes —while having some fun along the way.

Irina is a business development leader with 15+ years of experience driving revenue growth and strategic partnerships across the telecom and technology sectors. As Regional VP of Business Development at ideaHelix, she works closely with Salesforce teams to accelerate growth across Salesforce Industries, Revenue Cloud, and Agentforce.

Before joining ideaHelix, Irina held senior sales roles at Oracle and Orange Business Services—where she led enterprise sales for global telco clients and closed multimillion-dollar ERP deals. She also ran her own consultancy, helping clients navigate sales, marketing, and partner ecosystems across international markets.

Known for her ability to turn complex opportunities into lasting success, Irina brings clarity, energy, and focus to every engagement. She thrives on building strong relationships, solving tough challenges, and sharing bold ideas—preferably over great food with global teams.