ideaHelix | Agentforce Revenue Management, Salesforce Industries

Who we are

We’re an industry-focused Salesforce partner, specialising in Revenue Management, Salesforce Industries and Agentforce.

With deep expertise in Salesforce platforms, we help businesses streamline operations, accelerate revenue, and unlock the full potential of their industry solutions. From tailored Revenue Management implementations to intelligent Agents, we deliver scalable, future-ready tools that drive results.

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Customer Success Stories.

Every customer success story is a testament to innovation, partnership, and results. See how ideaHelix helps solve complex challenges, accelerate growth, and drive digital transformation across multiple industries.

From rescuing failed deployments to optimizing Salesforce and boosting performance. Our case studies showcase how we combine our tools and seasoned experts to deliver better outcomes for our customers.

30+ Clients worldwide

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How Delta Dental Unified Sales, Underwriting and Onboarding with Salesforce

Delta Dental partnered with ideaHelix to replace Pega with a modern, real time platform that transforms customer and employee experiences.

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How REI Modernized Complex Quoting with Agentforce Revenue Management

REI undertook an 8-week pilot to prove that Agentforce Revenue Management was the right future platform for their business.

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How Fidium Transformed B2B Sales, Service & Marketing with Salesforce

Fidium started fresh with a greenfield implementation of Salesforce Communications Cloud and Marketing Cloud to transform business operations.

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How REV Transformed Concept-to-Cash with Communications Cloud

REV replaced legacy systems and manual workflows with a best-practice deployment, cutting customization and boosting sales efficiency.

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How California Fair Plan is Modernizing the Broker Experience with Salesforce

CFPA partnered with ideaHelix to replace legacy systems and a call centre first service model with a modern digital self-service experience.

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How DDN Transformed Quote-to-Cash with Salesforce Revenue Cloud

DDN modernized sales with Salesforce CPQ+, improving the quoting experience for sellers, automating key workflows and scaling processes for future growth.

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Client testimonials

As we looked to modernize the broker experience, ideaHelix listened, invested, and moved at our speed. Their industry expertise helped bring ideas to life quickly through a proof of concept, and they continue to work alongside our teams as a strategic partner on this journey.

Puja Mukherjee CIO

ideaHelix’s Salesforce expertise and tools made our commercial transformation happen.

Steve Ward VP of Commercial Technology

ideaHelix brought deep industry expertise with a true partnership mindset, treating our implementation like their own. Their close alignment with Salesforce, focus on out-of-the-box solutions, and willingness to listen set them apart; reducing risk, building trust, and ensuring success for REV.

Aubry Henkel VP of IS, IT & PMO

Salesforce pointed us to ideaHelix, and their hands-on product expertise helped simplify our complex product catalog and show us a clear, practical path to Agentforce Revenue Management.

Chip Boeneke VP of Technology

Maximizing Value from Salesforce.

At ideaHelix, our model is simple: Optimize. Evolve. Future-proof. We go beyond implementation, refining Salesforce solutions for reliability, performance, and aligning them to your evolving business goals.

We help customers scale confidently, unlock growth, and build future-ready solutions. From boosting productivity to maximizing ROI, every Salesforce investment becomes strategic, measurable, and results-driven.

01 Optimize

Identify and eliminate inefficiencies to improve performance.

Unlocking value from Salesforce deployments

Proprietary tools and domain experts are combined to develop an engagement plan to optimize performance and scalability

Analysis of Industry-specific product catalogs, pricing rules, orchestration plans and integration procedures
Assess and resolve configuration issues
Develop evidenced-based engagement plan

02 Evolve

Simplify and refactor workflows.

Using Evidence to Guide Transformation

With our best practices foundation as a guide, we partner with your teams – as a prime or a specialized solution resource – to substantially reduce customization and overly-complex integrations.

Replace customization with out-of-the-box features
Refine and improve business workflows
Implement automations, including AI-powered
Fully Align Salesforce org with best practices

03 Future-proof

Streamline and automate migrations.

Implementing Automation, Powering Migration

Enabled by our proprietary automation tools, we simplify the process of migrating away from managed package architectures to the Salesforce core platform. The result? Making it easier for customers to unlock the full value of their Salesforce investments.

Reduce maintenance and support costs
Optimize auto upgrades for latest Salesforce innovations
Implement Agentforce and Data Cloud use cases
Improve business agility and time-to-market

Unlocking value from Salesforce deployments

Proprietary tools and domain experts are combined to develop an engagement plan to optimize performance and scalability

Analysis of Industry-specific product catalogs, pricing rules, orchestration plans and integration procedures
Assess and resolve configuration issues
Develop evidenced-based engagement plan

Using Evidence to Guide Transformation

With our best practices foundation as a guide, we partner with your teams – as a prime or a specialized solution resource – to substantially reduce customization and overly-complex integrations.

Replace customization with out-of-the-box features
Refine and improve business workflows
Implement automations, including AI-powered
Fully Align Salesforce org with best practices

Implementing Automation, Powering Migration

Enabled by our proprietary automation tools, we simplify the process of migrating away from managed package architectures to the Salesforce core platform. The result? Making it easier for customers to unlock the full value of their Salesforce investments.

Reduce maintenance and support costs
Optimize auto upgrades for latest Salesforce innovations
Implement Agentforce and Data Cloud use cases
Improve business agility and time-to-market

Our journey so far: Impact in numbers.

Over the past decade, ideaHelix has transformed from a bold vision into a global technology leader. Our numbers tell the story of dedication, innovation, and lasting client success:

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Years of industry
expertise

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Customers
worldwide

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Employees

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Salesforce
Certifications

Meet our Leadership Team.

Our global team of Salesforce experts, strategists, and innovators is dedicated to delivering impactful solutions.

They bring diverse experience and a shared passion for driving success across our customers worldwide.

200 + Employees

Meet the team

Vignesh Shivraj Founder and Chief Executive Officer

AMER

Vignesh Shivraj is the Founder and CEO of ideaHelix, with 20+ years of experience driving digital transformation across Comms, Media, Technology and other industries. A recognized expert in Salesforce Industries and Revenue Cloud, he’s known for solving complex challenges and building high-performing teams that deliver real results.

Before founding ideaHelix, Vignesh held leadership roles at Philips, Quinnox, and Intelliswift; leading strategic programs, scaling delivery teams, and driving business growth across global markets.

At ideaHelix, he’s built a culture focused on innovation, collaboration, and impact. Vignesh empowers teams to create innovative tools and apply bold thinking to turn client challenges into measurable outcomes and sustainable customer success.

Vlocity Alumni

Rinoy Varkey Chief Success Officer

AMER

Rinoy is a digital transformation leader with 20+ years of experience in business consulting, solution architecture, and program delivery across multiple industries. As Chief Success Officer at ideaHelix, he serves as a trusted advisor to our customers globally; bringing deep expertise in Salesforce Industries, Revenue Cloud and large-scale transformation programs.

He has delivered 16+ end-to-end digital transformation programs and helped shape agile, distributed delivery models. Rinoy also leads the IdeaHelix tooling strategy; focused on reducing implementation risk, accelerating delivery through automation and lowering total cost of ownership.

A certified Salesforce Industries Architect, AI advocate and serial entrepreneur, Rinoy blends strategic vision with technical depth, and hands-on leadership; helping customers simplify complexity and deliver real results.

Salesforce & Vlocity Alumni

Dan Ford Board Advisor

AMER

Dan is a seasoned business executive and product innovator with decades of experience in the communications and enterprise software industries, including leadership roles at AT&T, Siebel Systems, Oracle, and Salesforce. He has dedicated his career to helping service providers drive measurable business outcomes and improve customer experiences through digital transformation.

Now a Board Advisor to ideaHelix, Dan takes pride in the success of his customers and teams. Many of his clients have won industry awards for transformation programs, and products launched under his leadership have been named category leaders by Gartner and other top analysts.

“A key success factor in digital transformation is having experienced, vendor-certified teams with hands-on keyboards. I was inspired by ideaHelix’s focus on Revenue Cloud and Industry Cloud, their purpose-built accelerators, and elite delivery teams. I couldn’t wait to join the team.”

Rob Tate Board Advisor

EMEA

Rob is a proven sales and go-to-market leader with over 30 years of experience spanning management consulting, professional services and enterprise software. He’s held senior leadership roles at Accenture, Oracle, Siebel, Vlocity, and Salesforce—most recently leading Salesforce Professional Services sales across the UK and Ireland (UKI) joining Salesforce following the Vlocity acquisition.

Now a Board Advisor to ideaHelix, Rob brings deep expertise in scaling high performance sales teams, building trusted partnerships, and driving revenue growth across Telco, Media, Energy, and Insurance. At Vlocity, he built and led the EMEA professional services sales team—delivering 50%+ year-on-year growth and winning strategic customers across the region.
“I’m excited to support ideaHelix as they scale across UKI and EMEA. Their combination of proven tools, AI accelerators, and deep domain expertise empowers customers to move faster, deliver better outcomes, and rapid ROI on their Salesforce investments.”

Subbu Parameswaran Founder and Chief Operating Officer

AMER

Subbu is a technology and business leader with 20+ years of experience driving strategic growth, quality engineering, and operational excellence across Comms, eCommerce, FinTech and Retail. As Founder and Chief Operating Officer, he brings a unique blend of technical depth and business acumen to every engagement.

Previously, Subbu held senior roles across enterprise and startup environments, leading large-scale initiatives that improved performance, scaled teams, and delivered measurable impact. He’s widely known for solving complex problems, driving innovation, and building strong relationships with both customers and employees.

Beyond ideaHelix, Subbu serves as an advisor to multiple startups and accelerators, and has mentored hundreds of students and professionals. He’s also deeply committed to social impact, championing education and sustainable livelihood programs for underprivileged and marginalized communities in India.

Michal Komarzynski Chief Delivery Officer

AMER

Michal is a hands-on delivery leader with 20+ years of experience driving Salesforce and telco transformations across 15+ countries. Before joining ideaHelix, he led Salesforce CPQ & Salesforce Industries globally at IBM Consulting—earning the IBM Golden Circle award—with earlier roles at Deloitte and Accenture.

At ideaHelix, Michal leads Global Delivery, overseeing the full lifecycle—from solution strategy and architecture to deployment, optimisation, and managed services—for large-scale programmes on Revenue Cloud, Salesforce CPQ, Salesforce Billing and Salesforce Industries. He combines strong governance with commercial acumen to ensure every project delivers measurable value.

Known for bridging business and tech, Michal builds high-performing teams, drives continuous improvement, and turns big ideas into repeatable delivery models. He thrives in fast-paced environments and enjoys mentoring the next generation of leaders.

Salesforce & Vlocity Alumni

Alexey Romadinov Executive Vice President of AI Strategy

APAC

Alexey is a seasoned technology leader and solution architect with over 30 years’ experience driving transformation across telecommunications, media, energy and utilities. As Executive Vice President of AI strategy at ideaHelix, Alexey leads the development of AI powered industry solutions, leveraging Agentforce and predictive AI, applying AI to drive delivery excellence and strategic transformation across signature engagements.

Before joining ideaHelix, Alexey was the creator of Vlocity Order Management and Netcracker Order Management, he has led the design and delivery of enterprise-grade CRM, OSS/BSS, and AI-powered solutions used by millions globally.

A hands-on technologist fluent in Salesforce, AWS, and GCP, Alexey bridges product vision with engineering execution to build scalable platforms, modernize architectures, and enable high-performance teams.

Salesforce & Vlocity Alumni

Augusto Vilarelle Executive Vice President of LATAM

LATAM

Augusto is a seasoned go-to-market and delivery executive with 25+ years of experience leading large-scale transformation programs across LATAM in Comms, Media and other industries. As LATAM regional lead at ideaHelix, he brings deep expertise in scaling teams, driving P&L, and executing high-impact programs.

Previously, Augusto held senior executive roles at Salesforce, Vlocity, Netcracker, and HP: where he built regional delivery teams, exceeded growth targets, and led strategic initiatives across the LATAM.

Known for pragmatic leadership and operational clarity, Augusto builds strong delivery engines, simplifies complex challenges, and empowers teams through trust and coaching. He thrives in high-stakes, fast-moving environments: bringing energy, structure, and a collaborative, hands-on mindset to every engagement.

Irina Ruzaeva Senior Vice President of Sales

AMER

Irina is a business development and sales leader with 15+ years of experience driving revenue growth, strategic partnerships and go-to-market execution across the telecom and technology sectors. As Senior Vice President of Sales at IdeaHelix, Irina owns global revenue strategy and execution and works closely with Salesforce teams to accelerate growth across Salesforce Industries, Revenue Cloud, and Agentforce.

Before joining ideaHelix, Irina held senior sales roles at Oracle and Orange Business Services—where she led enterprise sales for global telco clients and closed multimillion-dollar ERP deals. She also ran her own consultancy, helping clients navigate sales, marketing, and partner ecosystems across international markets.

Known for her ability to turn complex opportunities into lasting success, Irina brings clarity, energy, and focus to every engagement. She thrives on building strong relationships, solving tough challenges, and sharing bold ideas—preferably over great food with global teams.

Tremble Francher Senior Vice President of Business Transformation

AMER

Tremble is a Telecom and IT transformation leader with 20+ years of experience delivering large-scale Quote-to-Cash programs and Salesforce Communications Cloud deployments. As SVP of Business Transformation at ideaHelix, she brings deep hands-on expertise across CPQ, Order Management, Billing, and customer experience modernization.

Previously, Tremble held senior roles at Palladin Technologies, Eagle Creek, and Frontier Communications—where she led the digital overhaul of Commercial Sales systems. At Frontier, she helped migrate from legacy platforms to Salesforce Industries, cutting sales cycles, improving Ethernet delivery, and launching self-service and partner portals.

Known for aligning teams around strategic outcomes, Tremble bridges business and tech to deliver real impact. She thrives in complex environments—bringing clarity, momentum, and a customer-first mindset to every initiative.

Salesforce & Vlocity Alumni

Higinio Lobato Vice President of Sales Engineering

EMEA

Higinio is a seasoned digital transformation leader with over 25 years of experience delivering large-scale telecom programs across 20+ countries. As VP of Sales Engineering at ideaHelix, he brings deep, hand-on expertise across the end to end delivery lifecycle—from strategy and design to deployment and operations.

With a global mindset and a track record of driving complex transformations, Higinio has led initiatives across CRM, Revenue Management, Order Management, Fulfillment, and Provisioning.

Fluent in English and Spanish, with working knowledge of German and Portuguese, he excels at uniting cross-functional teams and aligning stakeholders across regions. He thrives in fast-paced environments, balances structure with adaptability, and when he’s not solving tough transformation challenges, you’ll likely find him playing guitar.

Salesforce Alumni

Oisín O’Connor Vice President of Marketing and Go-to-Market

EMEA

Oisín is a proven GTM leader with over 30 years of experience driving strategy, execution and revenue growth across sales and marketing functions. Currently VP of Marketing and GTM at ideaHelix, Oisin has held senior product and marketing leadership roles at Salesforce, Prodapt, MATRIXX Software and Openet (both acquired by Amdocs).

He’s known for simplifying the complex, crafting stories that resonate with buyers, and turning content into pipeline. He has launched successful products, built high-impact demand generation programs, scaled marketing teams, and developed differentiated joint solutions with partners.

Action-oriented and committed, Oisín brings energy, structure, and a sharp eye for business value to every project. He’s big on teamwork, thrives in fast-paced environments, and loves turning great ideas into tangible outcomes —while having some fun along the way.