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How Fidium Transformed B2B Sales, Service & Marketing with Salesforce

Challenges

Fidium’s systems were holding them back:

  • A heavily customized Salesforce org with a large volume of custom objects
  • Disconnected CRM, billing, and order systems
  • Manual quoting, contracting, and order processing
  • Inconsistent product catalogs creating downstream errors
  • Limited visibility across pipeline and customer experience

Solution

Fidium started fresh with a clean implementation of Salesforce Communications Cloud and Marketing Cloud.  The 11 month program included a customer migration from legacy CRM, Order Management and Billing platforms.

What changed?
  • Quote-to-order automation replaced slow, manual steps
  • Product catalog redesign improved order accuracy
  • 360° customer view empowered sales and service agents
  • Best-practice tooling accelerated deployment and reduced risk
  • Marketing Cloud unlocked campaign personalization and attribution

Results

  • 3x faster quoting
  • Improved pipeline forecasting
  • Simplified product and order flows
  • Unified customer experience across teams and channels
  • Built for scale with no legacy baggage

Client testimonials

ideaHelix’s Salesforce expertise and tools made our commercial transformation happen.
Steve Ward VP of Commercial Technology
We chose ideaHelix for their deep industry and product 
expertise, their innovative tools and their alignment with our hyper-focus on unmatched customer experience.
Aubry Henkel VP of IS, IT & PMO
ideaHelix has been a strategic partner throughout our CPQ and Revenue Cloud journey—their deep expertise is helping us streamline quoting and scale with confidence.
Aditya Fotedar CIO
ideaHelix has been a true partner in our Salesforce journey—deeply invested in our success, embedded in our teams, and committed to delivering real business impact. They didn’t just help us scale—they helped us lead.
Suriya Sunrun

Our results so far: Impact in numbers.

Fidium has streamlined their business, accelerated sales cycles, and enhanced customer experience with a scalable, automation-driven Salesforce solution.
0 %
Reduction in catalog complexity
0 %
Faster quote-to-order
0 %
Of orders fully automated
0 x
Faster time-to-market

Contact us to schedule a discovery session or demo.

If you want help with an existing Salesforce Industries deployment or to scale your business with Revenue Cloud ideaHelix can deliver faster and better Salesforce outcomes.

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