Challenges
Fidium’s systems were holding them back:
- A heavily customized Salesforce org with a large volume of custom objects
- Disconnected CRM, billing, and order systems
- Manual quoting, contracting, and order processing
- Inconsistent product catalogs creating downstream errors
- Limited visibility across pipeline and customer experience
Solution
Fidium started fresh with a clean implementation of Salesforce Communications Cloud and Marketing Cloud. The 11 month program included a customer migration from legacy CRM, Order Management and Billing platforms.
What changed?
- Quote-to-order automation replaced slow, manual steps
- Product catalog redesign improved order accuracy
- 360° customer view empowered sales and service agents
- Best-practice tooling accelerated deployment and reduced risk
- Marketing Cloud unlocked campaign personalization and attribution
Results
- 3x faster quoting
- Improved pipeline forecasting
- Simplified product and order flows
- Unified customer experience across teams and channels
- Built for scale with no legacy baggage