Ideahelix – Salesforce Industries

News and Insights


2 mins read

ideaHelix is excited to announce that Higinio Lobato has joined the company to drive expert delivery of business-led transformation projects across EMEA. Bringing over 25 years of experience in leading transformation programs for global telecommunications companies, Higinio will add even more depth and breadth to the Communications and Media expertise at ideaHelix.

Previously Director and Head of Pre-sales at Salesforce, Higinio led the Communications and Media Solution Engineering team in EMEA, working with global companies including more than 100 Communication Service Providers across 20+ countries. He excels in business process optimization, project management, and team leadership. With a diverse background spanning various roles at leading firms like Huawei and Accenture, he brings extensive expertise to every project.

“I am driven to find opportunities to make an impact. With ideaHelix’s innovative approach, I’m excited to make a difference in the industries and communities we serve,” said Higinio. “ideaHelix has a reputation for fostering teamwork and valuing diverse perspectives. I’m looking forward to further developing my skills alongside talented professionals as we work on engaging projects.”

Higinio has consistently delivered valuable contributions to the telecommunications industry, particularly in the areas of driving operational efficiency, enhancing customer experience and optimizing revenue generation. We are proud to welcome him to the team.